CREDITS 2 (LV) 3 (ECTS) - 32 Contact Hours
The course is specifically designed for non-marketing stream students to provide a concise, yet comprehensive overview of the key marketing concepts and practices and hands-on tools used in activities performed by marketing managers. Topics include the identification of market opportunities, consumer insights, strategic marketing planning, product/service development and management, managing marketing mix and distribution channels, planning and executing promotional programmes.
- Teacher: Valters Kaže