CREDITS: 3 ECTS | 75 Total Hours (32 Contact Hours + 43 Independent Studies)
The course is designed explicitly for non-marketing stream students to provide a concise yet comprehensive overview of the key marketing concepts and practices and hands-on tools used in activities performed by marketing managers. Topics include identifying market opportunities, consumer insights, strategic marketing planning, product/service development and management, managing marketing mix and distribution channels, and planning and executing promotional programmes.
- Teacher: Valters Kaže