CREDITS 2 (LV) 3 (ECTS) - 30 Contact Hours

Based on the approach and methodology developed under the leadership of Alexander Osterwalder, as well as on the experience and competence of the lecturers in marketing, public relations and business modelling, the course will explore how companies and individuals in the 21st century business environment create Value to the Customers. By the end of the course, students will have an understanding of marketing concepts that explain and predict the success or failure of the product offerings, business models and their success in a competitive business environment.