CREDITS 2 (LV) 3 (ECTS) - 30 Contact Hours

Strategic vision and action are necessary to enhance a company’s competitive superiority, achieve superior performance, and improve its value. Business strategy introduces, explains, and analyses the activities needed to develop, select, implement, and evaluate a firm’s competitive strategy. This course is designed to illustrate development, implementation, and reformulation of business strategy. Emphasis is placed on the need for awareness of, and accommodation to, changes in an organisation's internal and external environments.

RBB152 Course Outline.pdfRBB152 Course Outline.pdf